JJ Cole Technique Diaper Bag - Red

Red isn't just for alarm; it alerts others to a Mom on the go and in control. This red JJ Cole Theory Diaper Bag is a PVC-free polyester tote designed for the inevitable spills and thrills of motherhood.

When Baby spills the milk, there's no need to cry. The diaper bag's water-resistant exterior makes for easy cleanup. Reach for a new bottle in the special insulated pouch, or grab the pacifier in one of the zippered pockets.

The JJ Cole Theory opens wide with a snap closure for quick grab-and-go moments, and the spacious, floral interior easily holds the included changing pad and whatever else Mom needs. A good book, perhaps? A snack? True to the tote's all-purpose philosophy, this red diaper bag also straps onto strollers and carts, freeing Mom's hand for the important things in life.

About Fleurville Inc.
Fleurville Inc is led by Catherine and Steve Granville who, after the birth of their son, Kai, were disappointed by all the diaper bags that seemed to be designed for the child rather than the parent who used them. The Granvilles imagined their parent peers didn't want to carry around ducks and bunnies any more than they did, but they also found that many attractive products didn't function well as diaper bags. They decided to build a product that made them feel good and functioned extremely well. Guided by the belief that people don't stop being hip or lose appreciation for good things just because they've become parents, Fleurville wants their customers to benefit from the philosophy that a brand and its products, by design, should make users feel good. Intelligent functionality, durable construction and strong fashion appeal are what make their products a pleasure to use.