Ju Ju Be Be-Right-Back Diaper Bag - Brown/Bubblegum

Fun fashion and contemporary style show you are a hip mom with the Ju Ju Be Brown/Bubblegum Be Right Back pack. It's the ultimate hybrid with everything you need in a quick-paced diaper bag, transformed into an ergonomic and comfortable backpack for moms on the go. All the standard features, with even more style and smart function.

Look inside

• Quick-grab handle and D rings add functionality, not to mention the hidden MP3 player pocket comes in handy when you need a little music in your busy life.
• An ample mommy pocket is just for you. It holds your cell phone, sunglasses, and scrunchy key chain leash, and is spacious enough for anything else you need on the go.
• Magnetic outside pocket fits a diaper or two for quick changeability, and it also has picture pockets for bragging rights.
• Insulated pockets keep bottles just right or mom's favorite beverage close at hand and ready to drink.
• Separated bottom compartment features a mega-mess shuttle, or you can use it as a clear lunch box - just don't confuse the two ... yikes!
• Elastic diaper holders keep diapers high and easy to get to, and it saves space.
• Changing pad pocket is placed so it doubles as padding for your back. Smart thinking for a smart pack.

Standard Features

• Removable diaper-changing pad with soft memory-touch foam and anti-microbial treatment. The memory foam won't help you remember where you put the car keys, but it will eliminate pressure points on your child and add comfort when changing.
• Smart pockets are easy to get into, easy to find stuff, and are just the right size.
• Exterior fabrics are Teflon-coated to fight off spills and messes.
• Beautifully embossed satin linings are waterproof (double protection inside and out), partnering up with AgION anti-microbial coating for ultra-protection against bacteria and other little nasties.
• Linings are not only gorgeous, but are light and brightly colored because dark interiors make it harder to find urgently needed necessities. Brighter insides make it easy for mom to find exactly what she is looking for.
• Thinsulate bottle pockets keep bottles cool or warm.
• No Velcro that can wake baby up from a much-needed nap.
• Loop for Paci-Pod, now the entire family and the nanny can locate the pacifier with ease.
• Smart magnetic closures find their way closed by themselves and are strong enough to hold the mother load (pun intended), making it easy and quick to close up and go.
• All bags feature a zippered "Mommy's pocket" on the outside of the bag to keep her personal things close at hand, such as lipstick, checkbook, cell phone pocket, sunglass case, and other quickly needed items. It also features a handy key clip with a long leash that stretches to reach a door lock without needing to be unhooked. Now that's smart thinking.

Ju-Ju-Be was started by the dynamic duo of diaper bags. Why did they start up a whole new brand? Because despite the great fashion (and even some great features) of the other brands, there were still some things lacking. No one had put to use the latest in technology. No one had successfully acted on the idea that fashion and function aren't mutually exclusive. No one else had delved into the deep realm of microbes and anti-stick coatings. Everyone else says that diaper bags aren't rocket science. We think they can be. Along with being a lot of fun.